January 15th, 2026

11 Brands spotted

This week's round-up of brands to add to your "Want to test" list.

This week, we spotted 11 brands that we think would be interesting to test. Two are new, new: Late Notice is an activewear brand that launches today and is pitching an anti-perfect-Pilates-girl aesthetic, and BamJam, which launched yesterday and makes low-sugar fruit spreads packed with chia seeds, collagen and protein. Would you try them?

Elsewhere, we have Ceelike, an oral care brand that's rethinking how products like whitening strips, toothpaste and mouth spray should be formulated, statement watch brand Temporal Works, and Bronco, which is making us hungry with its better-for-you breakfast bagels that you can stick the air fryer at home.

Have you spotted any interesting new brands? Let us know.