At Thingtesting, everything we recommend is independently reviewed. We may earn a commission on purchases made through our links.
January 1st, 2026
10 Brands spotted
Brands spotted this week features 10 brands that are all new or recently launched, and share a focus on doing fewer things more deliberately. Loonen and Years Beer rethink basics like water and beer, while Dry & Dirty and YOSHI take different approaches to drinking, one non-alcoholic, one matcha-based. Toss, Hassy, and Wild Roman stay close to everyday use, from dressings and oils to straightforward skincare.
On the beauty and wellness side, Privet Beauty, Verli, and Biologica all currently have Thingtesting rewards, giving testers a chance to try them and share feedback early.
Want to submit a brand to Thingtesting? Do it here.
