February 26th, 2026

9 Brands Spotted

Fresh finds from Thingtesting's team

In stale or crowded market, thinking about how people actually use a product — and the problems they have with the usual form factors — can be enough to make a brand to stand out. We saw it with Graza and its squeezy bottles of olive oil, and now Honey Department is doing it with its toothpaste-style tubes of raw honey.

We've also spotted two brands that are launching today: Gorgeous Nothings, an Australian brand that sells upcycled perfumes, and Eyra, a haircare brand that makes its products in Italy. If you have spotted a brand you think our readers should have on their radar, tell us about it.