February 12th, 2026

9 Brands Spotted

Thingtesting's weekly round-up of recently launched brands.

We were happy to see our article about the boom in kids’ skincare brands receive further validation this week — in the form of yet another launch in the category. Splash is a new brand from body scrub maker Tree Hut, and it sells body washes and bubble bath suitable for young children.

Elsewhere, we have spotted Paulie’s, a hard cider brand that's yet to launch its hero product, but is teasing customers with merch in the meantime. Xochi is an all-natural prebiotic soda brand made with Mexican ingredients, and Eat Dirt makes laundry detergent also from natural-only ingredients. With the launch of so many natural cleaning brands in recent years, sales of mandarin oil — which is antibacterial and also happens to smell nice, making it a go-to — are on a tear. According to Market Reports World, sales of the citrus stuff are forecast to increase by 50% between 2024 and 2033.