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August 14, 2025

8 Brands spotted

This week’s Brands Spotted features five (!) notable brand launches making their debut across food, wellness, and home. From a creatine-powered cereal to a protein drink inspired by Asian fruit teas, and a baby formula brand years in the making, these newcomers are reimagining the staples of daily life. Also in the mix: a Milan-based design studio elevating tableware, a no-tech alarm clock carved from Himalayan salt and wood, and the return of the Shirley Temple—with a modern twist.