April 8, 2026

12 Brands spotted

This week’s round-up of recently launched brands.

This week’s brands spotted wander through the beverage aisle, snack shelf, beauty cabinet, and a few wellness-adjacent corners we didn’t know we needed. On the drinks front, Brause is doing all-natural, lightly sweetened sodas (a quiet flex), while Sana Sana by Jarritos brings a prebiotic twist rooted in Mexican culture. Noot Drink leans functional with non-alcoholic, zero-sugar blends packed with nootropics and adaptogens, and Sett enters the chat as a nicotine alternative.

In food, Ollin keeps things gluten-free and vegan with its baking mixes, while Caltein is somehow making high-protein shortbread butter cookies feel like a reasonable daily decision. Chee Hoo rounds things out with frozen treats designed to sit somewhere between indulgent and “actually not bad for you.”

Over in beauty, UNOVE is all about damage repair via its DeepCore™ Bond Technology, Bloomeffects taps Dutch tulip extracts for its paraben-free skincare line, and What the Glass Skin delivers collagen and glutathione in dissolvable oral film strips (because drinks and pills were too predictable). Moonglaze brings a full range of moon-inspired beauty that leans a little celestial, a little playful. Also spotted: Maison Avenoir, creating unisex fragrances that linger softly instead of announcing themselves from across the room.