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April 1, 2026
12 Brands spotted
This week’s round-up of recently launched brands.
This week’s brands spotted leans into everyday upgrades, from haircare to pantry staples and wellness rituals. Hair Gym is bringing a workout mindset to hair repair with its strengthening mask, while Grow Good, Cardi B’s new haircare line, focuses on repair and length retention, drawing from her Dominican heritage and DIY hair rituals. LIXR Beauty is blending clean beauty with waterless, skin-first formulations, and Glosslab continues to expand its take on modern nail care.
In food and beverage, Cotto is putting protein into dips, Hustard is reworking honey mustard without seed oils or additives, and Haru Foods channels Japanese wellness into modern snacks and drinks. Plus Spice pairs spice blends with recipes to make experimenting in the kitchen more accessible.
Also spotted: Sauna Water is a botanical sparkling water built around sauna and cold plunge rituals, Super Lyte is a non-carbonated vodka + ade hybrid, Libré is focused on stage-specific women’s health supplements, and Clean With Clara is designed to make everyday cleanup more efficient.
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