Thingtesting Rewind

2025: A year of brand launches

We captured over 200 brand launches this year, and while we don’t pick favorites, the Thingtesting community has already given their stamp of approval to a handful of up-and-coming brands. See what the community has to say, and for brands with a blue badge, take advantage of Thingtesting rewards to try them out for yourself.

The 225 best brand launches of 2025: