I was super excited to try this product since I've been cycling through a pillows from a few different brands and not finding one that I was liking. I love the ability to test out the different comfort levels (plush, medium, and firm) to try and find the perfect one for me. Also love the pillow protector, it feels like a nice added touch that's worth it. Overall the branding and unboxing experience is great! The brand feels really intentional through and through.