I initially found them when I had an eczema flare-up on my upper legs and needed something to wear during the night — it is (or was) tough to find longer, female-friendly underwear that are made of 100% cotton, and they fit the bill. I got some pairs of their 4.5" trunks, and loved them.
After that, I branched out into their hipsters, briefs, boy shorts, bralettes, and thongs. One of my first purchases was a pair of dino-print boyshorts that made me feel like a kid again in the best way. Their prints are always SO fun. Fit is consistent across the board, no matter the product line. More importantly, they are super comfy for everyday wear. I really love and appreciate their body, sexuality and gender-inclusivity within their product lines, it makes me feel extra good buying their stuff. Every new type of product they offer is well thought out (I just bought some of their swimwear, and it's great too). A few of my family members have tried their leakproof line, and love it. I'm so happy this brand exists.
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If they offered a no-show line of underwear I'd switch over to them completely. I'm excited to see them continue to grow their offerings.