Hilma is a running shoe brand using mass personalization and new fit technology created specifically for women. Founded by an ultra-marathon runner and backed by some of the biggest leaders in the performance footwear space, Hilma was created to deliver a new level of comfort to women runners by making it easy to find the right fit. Hilma’s patent pending fit model and fit predictor matches consumers with the correct style and size shoe for their foot shape through an online consultation that captures body measurements, experience with other shoe brands and personal preference. The brand’s goal is to revolutionize the 127.3 billion global athletic footwear market with the most personalized fit for women unlike anything that exists.
