Hilma makes a range of sneakers featuring a personalized fit for women.

Hilma is a running shoe brand using mass personalization and new fit technology created specifically for women.  Founded by an ultra-marathon runner and backed by some of the biggest leaders in the performance footwear space, Hilma was created to deliver a new level of comfort to women runners by making it easy to find the right fit. Hilma’s patent pending fit model and fit predictor matches consumers with the correct style and size shoe for their foot shape through an online consultation that captures body measurements, experience with other shoe brands and personal preference. The brand’s goal is to revolutionize the 127.3 billion global athletic footwear market with the most personalized fit for women unlike anything that exists. 



Brooke Torres

Hilma

Health & Wellness

Activities & Outdoor

Shoes

Fitness & Sports

Outdoor

As someone with chronic joint problems and overpronation, I've searched for comfortable sneakers for years. With its emphasis on personalizing fit to foot shapes instead of just lengths and widths, Hilmas overtake the competition. It was noticeable from the first time I wore them. 

I love the extra touch with the curves by the toes to indicate the left and right shoes too.

My only minor complaint is the shoe sizes reach US12 and no further. As a male, I'd like US12.5 or US12 Wide.

I love my Hilmas. I'm picky when it comes to running shoes because so many don't actually feel comfortable or like a good shoe. Love that they're for women. You can really feel the difference. I have two colors now and will get more. 

About Hilma