My friend brought this to a pregame for my birthday and I was so excited to see a pink tequila. I first thought maybe it was tequila mixed with rose but then I googled it and I was so wrong. It’s aged in red wine barrels instead of traditional whiskey barrels, so yes 100% tequila. So cool! I did not realize it was possible to take a shot of straight tequila and have zero burn. This is my new favorite discovery and it’s such a fun gift to give friends.