The packaging is REALLY cute and Glossier, imo, has influenced the mainstream aesthetic drastically over the last couple years. The products used to come in these pink bubble wrap-esque travel bags, which were really cute, but they stopped doing that. However, the packaging is still really cute and minimalist.
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The products are usually pretty hit or miss for me. I understand the idea of "barely-there makeup", but some of the products weren't that great. For example, I think the balm dot com has an almost cult-like following, but I bought the cherry one and was recently gifted the swiss miss one and both of them felt like thicker, sticker, glorified vaseline. The color looked quite potent coming out of the tube but did not have much of an effect once it was on my lips. Additionally, the generation G lipstick didn't glide on my lips at all, but that rough/chalky feel gave that "barely there" effect since there was not much product transfer. However, I have to say, the skincare and serums are the BEST and made my skin feel amazing. I recommend the vitamin C superglow serum!