UpChoose is a mission-driven company working to accelerate the transition to sustainable consumption. We combine science, technology, and human values to design services that radically simplify consumption and reduce waste. We focus on key life moments and start at the beginning: birth. Our first release is a smart and circular baby clothing subscription service helping parents dress their children in high-quality organic clothing at a fraction of the cost and effort while reducing clutter and waste.
We are building a vibrant community and have families in more than 180 cities and 40 states in the US using UpChoose and pioneering a new consumption model. The roadmap for UpChoose is to expand into adjacent services within this life moment and beyond.