UpChoose offers a baby clothing subscription service featuring premium brands for each phase of your child's growth.

UpChoose is a mission-driven company working to accelerate the transition to sustainable consumption. We combine science, technology, and human values to design services that radically simplify consumption and reduce waste. We focus on key life moments and start at the beginning: birth. Our first release is a smart and circular baby clothing subscription service helping parents dress their children in high-quality organic clothing at a fraction of the cost and effort while reducing clutter and waste.

We are building a vibrant community and have families in more than 200 cities and 40 states in the US using UpChoose and pioneering a new consumption model. The roadmap for UpChoose is to expand into adjacent services within this life moment and beyond.

Ali El Idrissi

UpChoose

Clothing

Baby & Kids

We've been using UpChoose since August 2022 and it's been great!  We have The Standard Preloved plan and have enjoyed the quality of the articles they send, everything is so soft and cute.  I love that you can adjust your plan anytime if you'd like a bigger or smaller set.  Along with the style and season you'd prefer, which we've done along the way!  Communication has always been prompt.  We will continue to use their services as our little on grows and highly recommend!

A clear walkthrough of the process in an easy to find spot would be helpful.
Easier subscription management needed.

My experience with UpChoose has been a good one. I feel that their website could explain clearer about the process, as I found it difficult finding information that explained that. Ordering was fairly simply though and the clothes came in and were neat and so cute. I love being able to reuse baby clothes and knowing that those clothes will go on to be used over and over. I like that I don't have to be anxious over them using the clothes anymore than I would the ones we would buy since they say they won't charge for some damages (I pray I read that correctly). 
But the clothes are really comfy for my babies (twins) and I do think the idea is really neat. I also like that it's easy to get in contact with great customer service if I have any questions, which I tend to. 
An additional point to this review is that cancelling was very difficult. I contacted multiple times requesting to cancel. They eventually told me I'd cancelled then I got charged and had to contact them again about refund and for sure cancelation.
I also think the packaging idea is so cool. They use garment bags I think, and reuse the same ones over and over. 

I absolutely love up choose. This subscription is so incredible. Because they’ve really thought of everything. Not only are you saving money and wasting less on baby clothes, you were also wasting less on shipping as well. The closing is such high quality and even the used clothing isn’t very used. The reusable packages really seal the deal.

I love so many things about Upchoose!  First, their products are very high quality. There are many different levels of quality even when it comes to organic clothing and these are made very well.  Organic cotton was the first priority for our little guy and knowing that all of their items are organic put our minds at ease.  It also gave family members and friends an opportunity to contribute to our registry with clothing items, and clothing that is safe for our baby.  They did a great job of providing items that will follow us through the season change so he has a little bit of everything.  Everyone in the team is so helpful and I felt like I was getting really personalized service.  I have the opportunity to provide feedback on fit and general styles for the next size and I can tell this company really cares about pleasing their customers.  I am in the industry and have access to clothing like this at wholesale pricing and even the wholesale pricing would be more expensive than renting these, so it's a no-brainer for us! I couldn't be happier with Upchoose and look forward to using their services for the foreseeable future!

UpChoose makes our lives so much easier. We do not have to think about constantly buying our son clothes or researching where to buy those clothes sustainably. They send us excellent quality and very cute clothes! The system of requesting a bigger size when the kid needs it works very well. I have also had an excellent experience messaging their customer service team.

So happy we went with Upchoose for our first child. Took the guesswork out of what we needed in a new seasonal climate as first time parents. Customer service is awesome and the interaction feels really personal with customization availabilities and actually talking/texting with real people getting your order ready. As someone engaged in sustainability topics as a work background, it made sense to go with a subscription-based model and second hand gently used option for our fast growing baby! Outfits are so cute,   You can adjust the timing when you need it (we needed to move up our next size a couple weeks early!), and it’s flexible (can cancel any time). Also keeps wardrobe fresh as we get SO excited to open the next package of curated clothes to see what cuteness is inside! Thank you Ali and team for choosing Loop for the shipping package. It’s not easy to be some of the first companies to take the leap with a reusable concept (also initial costs for you) but it’s so appreciated (no cardboard to deal with) and so easy to use with this subscription concept. Thank you!!

UpChoose delivers exactly what they promise and then some. We subscribe to the Mini, Preloved plan which is 12 items that are not "brand new". First of all, every single thing we have received has been in pristine, like new condition! I can't imagine how they could be in any better shape, they look unused! Our experience with every item and exchange has been seamless and simple. After the first few swaps we learned what we prefer and were able to leave the feedback, and our next set EXACTLY matched what we requested! Additionally, the bags the swaps come in are super easy to use, they provide everything including a little ziptie to ensure the bag stays closed! We initially went for the neutral clothing palate, but changed to Playful and we've been so delighted with each set! Really can't speak more highly of this service! The clothes alone are worth the bang for the buck, but the level of service is truly unmatched. If you're on the fence about this service, your expectations will be exceeded, and if there is anything that isn't working for you, they work their best to make it right! Even with the cheapest subscription, it's a truly premium experience and the best way to sustainable keep your baby clothed!

This company is excellent. From their business model, to their product, and their customer service. I tell everyone who has kids or knows someone having kids. I couldn’t recommend UpChoose more! If you are looking to make one aspect of having kids easy and taken off your plate subscribe today!

Beyond thrilled with this service!!! While I do love all these brands, I just simply can’t afford to buy a whole set of clothing, especially during this first year where every 2-3 months our baby girl needs a whole new set. So to find this service where 90% of her closet is now clean feels like such a blessing! I tell everyone about it and love that you can gift a month to new mamas! Their customer service is next level as well! 

UpChoose has been a game changer as a first time parent! I love that I can rent gently used clothing, because my baby grows so quickly. I appreciate the variety in clothing, and I always get comments on his stylish wear.  Communicating with the UpChoose team has been straightforward and I've always had a good customer service experience. I would highly recommend UpChoose!

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