Born and bred California natives, Will and Tyler are big believers in the therapeutic benefits of a healthy dose of Vitamin D. As avid surfers and lifelong beach bums turned entrepreneurs, they’ve witnessed the essential role that sunshine plays in one’s health and happiness – and, of course, occasionally experienced its harsh effects after overexposure. In trying to protect ourselves from the sun completely 24/7, though, it’s easy to wonder if we’ve overcorrected… considering at least half of Americans suffer from a Vitamin D deficiency. Will and Tyler’s mission? To strike a happy medium. To help people bronze responsibly. After lifelong hands-on R&D, they were sick of toxic tanning oils and chemical-ridden old school sunscreens. They were optimistic about the new generation of clean, reef-safe SPFs, but still felt something was missing from their sun care routines. They needed a hydrating, nourishing and skin-soothing product that could work with the sun, rather than only against it.