Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change.

At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative.

Our hope is that our community can help encourage small changes that make a big difference for our planet.

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Reel reviews indicate that the brand is generally good due to its eco-friendly practices, but opinions on softness vary. Reel's strengths include its commitment to sustainability and use of bamboo, which users find sturdy and reliable. However, a notable weakness is its higher cost compared to traditional brands, and some users feel the toilet paper could be softer. This feedback is crucial for those considering Reel for its environmental benefits and practical use.

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Our 100% bamboo toilet paper and paper towels are good for people, good for our planet, and you never have to sacrifice on quality, softness, or strength.

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Reel's bamboo toilet paper is a game-changer. It's soft, strong, and kind to our planet. No trees harmed, no plastic used - it's sustainability done right. Highly recommended for every eco-conscious household!

Really has a luxurious feel and feel! Love the look, the feel of the roller paper is soft and doesn’t tear when used. Also love that it’s individually wrapped so when it the holder it doesn’t collect dust from sitting there! Great product highly recommended 

Reel is high quality, soft and doesn't "lint". It's lasting longer than other brands so far. Love that it's good for the planet too!

I love this paper toilet. This product are good  for the planet. These are the perfect items for help our planet to reduce waste. Eco-friendly paper. It is gently with the skin. 

The reel toilet paper is very comparable to other popular brands such as Charmin. This toilet paper is perfect for you if you prefer strong over soft. Regular size rolls and I like that they are individually wrapped.

It's my first time trying this brand. I was a bit hesitant because of the texture but it turned great. It's strong and soft.

Reel is really great toilet paper! Not only is it sustainable bamboo toilet paper, but it's not scratchy like some other natural brands - it's on par with Whole Foods brand at around the same price point!

I purchased the product through a Thing testing offer.  The product was very easy to find in the store.      It felt a little different than the regular paper, as it is made from Bamboo.   I felt that it was soft and strong.  It is a 3-Ply paper which is the thickest and most absorbent type of toilet paper.  It perforates really good where most others just tear.   However, the packaging for toilet paper often includes plastic, which can contribute to waste.  This product is free from plastic.  I would recommend this product if you are looking for a sustainable toilet paper.  The pricing is great!  

I tried the toilet paper when I came home today. It is surprisingly softer than I thought it would be. It is quite expensive if there is no promotion. I would also like to try the paper towel next time when it has promotion.

I love this paper toilet. Looks luxury this box is amazing. 12 mega rolls are a good deal. This is eco friendly with the planet. If you think this paper are made with bamboo that is awesome. Plastic free

I love this product and will purchase it again.  My only complaint is it could be just a little softer. But it is not bad! The packaging is cute also for just setting on a shelf! 

Before this trial/purchase, I was new to this brand. The Reel was easy to find at Target! The packaging looks very luxe/premium. I love that the entire package is recyclable, from the box to the individually wrapped rolls. The paper itself also looks and feels premium because of the thickness and the ridge type design. It’s nice and thick and absorbent and we don’t have to use as much as our standard toilet paper. This is a definite buy when it’s on sale and will get in place of our normal toilet paper at Target.

REEL is my favorite bamboo toilet paper. Once I educated myself on the toxins in toilet paper, I tried a handful of bamboo TP brands. REEL came out on top with regards to softness, ingredients, cost, and shredding. I like REEL paper towels too. 

I thought this toilet paper was good for bamboo paper. I just choose to use non expensive options. I didn't think it represented the triple roll like it said. 

I have bought Reel tree free bamboo toilet paper a few times now and there are so many things that I really love about it.  Each roll is individually wrapped which makes it nice to store a few extra rolls in the powder room closet for easy access to a fresh roll when needed .  The squares are all very absorbent so you don’t need very many to get the job done and one roll seems to last a long enough time so I don’t need to change it out very often. I also know that there are no added dyes, inks,  or plastics which makes it great for even the most sensitive skin.  I feel like I’m doing a great thing for the environment as well since it’s made from a natural sustainable resource of 100% bamboo.

I love reel toilet paper, not only is it sustainable but the quality is a great balance of soft and durable. It also doesn’t leave lint and I feel like a roll lasts a long time:

I have to say this toilet paper is  a solid choice. It's strong enough to avoid tearing, yet soft on the skin. The thickness is just right, not too skin or bulky. Overall, good quality and will recommend it to my friends definitely

I really had hopes for something outstanding based on the price. Unfortunately, it is very expensive and not as soft as my traditional brand.  I love their mission, no plastic packaging, and sustainability perspective but in today’s economy I cannot afford this luxury for my backside.  However, with a discount or pricing changes I would love to support this company.

It’s pricey compare to the regular brands , but also thicker than the bamboo toilet paper I used before the color is just white not yellow ish color 

I am very impressed that reel toilet tissue comes in a cardboard box with individually wrapped rolls that look designer-like in my bathroom. … No plastic! It makes me feel good to use an environmentally friendly option and the tissue is soft and strong. I’m very happy with this brand.

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