Radswan, a Black-owned beauty brand, makes high-quality wigs and hair products from synthetic hair.

The Overdue Upgrade Of The Shapeshifter Experience

Black Like Me

Freddie Harrel

Industry insiders and investors filled Thingtesting in on the brands that have caught their attention in the U.K. direct-to-consumer ecosystem.

These are the 11 U.K. direct-to-consumer brands to have on your radar

How can you be sure people are going to buy your product? By using their feedback to give them exactly what they're asking for. 

Why brands are inviting customers directly into their product development

With ready-made audiences in place, more and more influencers are cutting out the middleman to launch brands all their own. And now they have more help to get started. 

What's next for the big business of influencer-founded brands?

New haircare brands are taking on legacy giants with innovative offerings that bring the salon to you. 

These modern haircare brands are giving the $92 billion industry a makeover

As 2020 draws to a close, we have curated a list of brands that reflect the mood of this unique year.

Looking back: Brands spotted in 2020

One brand that really caught our eye over the past fortnight is Grounded – which arrived on the already crowded online houseplant startup scene in March. 

RadSwan

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