Lagatta makes activewear such as leggings and workout tops for women over 40 that offer support, coverage, and freedom.

For the women growing bolder. We champion the active, bold and vibrant lives of the modern middle-aged people of today — and tomorrow.

Bundle a top + legging and save 15% (No Code Necessary)

Stephanie Reynders

Millions of dollars of venture capital funding has poured into direct-to-consumer brands – but not all businesses need it to take off.

No VC, no problem: How bootstrapped brands grow on their own 

Consumers 40 and up don’t always see themselves reflected in the world of modern brands. Now that’s changing.

Building for boomers? These brands are looking beyond Gen Z and millennials

This week, we've come across a gifting service that's promoting black-owned businesses, an apparel brand for women who weight lift, and a collection of photoshoot props that double as home decor items.

Lagatta Discounts