JOI, the rapidly growing clean label food company, is further shaping the
alternative milk category with the announcement of their brand refresh and shift to 100% sustainable packaging. Born out of a desire to radically improve the world and provide consumers with the best way of consuming plant-based milks, these changes further cement JOI’s reputation as a trailblazer in the alternative milk category as the brand builds towards becoming the most sustainable plant-based company on the planet.
With the mission of empowering consumers to take control of their plant-based ingredients by providing sustainable, whole food solutions that they can feel good about, JOI is reinvigorating their brand to deliver on each of these promises with unmatched sustainability and design updates that reflect the optimum nutrition and versatility that the range of products offers.