Function of Beauty makes customizable hair, skin, and body products that are formulated according to personal beauty goals.

The world leader in customizable beauty. 

Function of Beauty works by creating a unique, individually filled formula for you, for each of the products you order. It starts with a quiz— for hair or skin. You tell us about your hair/skin, your goals, and your personal preferences. Then, we take all of that info and our team of world-class MIT engineers, cosmetic scientists, and developers, create your custom formula and send it straight to you.

Function of Beauty offers the unique advantage of personalization, with many customers loving the smell and the impact on their hair quality. However, the brand is notably marred by poor customer service, issues with subscription cancellations, and inconsistent product effectiveness.

Function of Beauty

Shampoo

conditioner

Function of Beauty Custom Formula

Personal Care

Hair Care

Skin Care

Bath & Body

Acne & Blemishes

Dryness

Shampoo & Conditioner

Didn't love it. Had really high expectations, loved the packaging and the custom formula idea. I have wavy to curly hair, and it didn't do much to hydrate it. Love the smell, will not repurchase though. 

these are a fun gimmick and the hair products work fine but they're nothing special and cost a bit too much for what they are

Found this at target and the shampoo made my hair feel brittle and dry a no for me 

While i love the product and think it can do wonderful things for your hair I do find it inconvenient that you cannot just walk to the store and pick some up.

Did make my hair more moisturized but lead to a lot of my hair falling out! Would not recommend 

I use the Target version of function of beauty, and I think that it is a perfectly good shampoo and conditioner.  I like that you can customize it to your own hair goals.  It is a reasonable price point too.  However,  I wish that they would sell bigger 'boosters' for the larger bottles of shampoo...

I used their customized shampoo and conditioner for about a year. They were good quality but in my opinion aren’t any better than normal shampoos and conditioners

I purchased because of the nice branding and packaging, and because I loved the idea of being able to fully customize the product to meet my hair goals. But I was pretty underwhelmed by the results. For reference, I purchased the wavy shampoo with strengthening boost (from Target, not direct from FOB). I used the bottle to completion and didn't notice any improvement in hair breakage/falling out.  

Function of Beauty

Function of Beauty reviews

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