I would sum this box up as TJ Maxx in a box. It used to be packed so beautifully and full of can't get them anywhere else exclusive products. Now FFF has turned into a disjointed, no clear themed, terrible customer service with little to no follow through box.
For example, you think you get to pick items in your box. And you think you are indeed doing that. Then your box comes and it has nothing you picked or that was even offered in it.
Annual members--meaning you shelled out $180 up front for 4 boxes-- are supposed to be able to choose items first, but halfway through their shady billing cycle for each season they add in a ton of new products to pick that are better than the first run. That makes being an annual member a disadvantage of sorts, if you follow.
When it was FFF or PopSugar's Must Have Box, PopSugar's nbox won every time. With FFF, I have had nothing but trouble with billing, customer service, subscription issues, shipping issues, etc. The boxes that one has chic themes seasonally now look like a TJ Maxx clearance end cap with whatever they have laying around thrown in and the packaging that once seemed like a Christmas Present too pretty to unwrap has been reduced to a bunch of items you did not pick--even though you think you can pick items--thrown into a box, with a bunch of brown packing paper.
I don't know what the brand's issue is or what direction they're trying to go, but they need to go back to basics. I have tried to cancel my subscription many times, I sometimes go back, but in the end, dealing with their customer service is not worth the hassle.