Your guide to new brands.

Lay London

Ready-to-go tablescapes for parties & events, delivered to the door.

Seemore Meats & Veggies

Seemore Meats & Veggies is a veggie-forward meat company founded and led by women on a mission it easier and more fun for you to eat well.


Huzzy is a vegan condom brand based in the Netherlands. Sexual equality for everyone should be the norm.


CaviAir is bringing ransparency and cool factor to fish eggs, and delivers caviar direct-to-consumer.


Ghia is a non-alcoholic apéritif packed with only pure, natural extracts. Each glass promises to kick up the energy and calm down the mind.


Ohne are here for you for your entire menstrual cycle with organic period products and a game-changing cycle care range.


A scented candle can change everything? Otherland makes hand-poured, perfumer-crafted scented candles with clean ingredients.


Female founded, sex-positive, sustainable sexual wellness products. HANX is here to help you own your body, your sexuality and make informed choices.


The fastest way to whiten your teeth. At-home teeth whitening tailored to your smile.


Seasonless wardrobe staples? ADAY manufactures technical, seasonless, and sustainable clothes in order to create a new standard for clothing that aims for consumers to do more with less.


Away is a global lifestyle brand with a mission to transform travel.

19/99 Beauty

Beauty essentials that are suitable for anyone aged 19 to 99? 19/99 is narrowing the generational beauty gap.


HIKI makes full body, genderless, skin tone-inclusive sweat products to help you manage sweat all over (boobs, butts, backs, and beyond).

Ordinary Habit

Ordinary Habit makes puzzles and other objects that are designed to help you reset and reconnect.


Brightland is a modern pantry essentials brand that celebrates traceable supply chain and elevated design. Brightland's hero products are olive oils and vinegars from California.


AAKS is an accessories brand that creates handcrafted bags in modern styles through traditional methods of weaving from Africa.


Photos printed and framed on recycled cardboard.


maude is a sexual wellness brand built on quality, simplicity, and inclusivity that is making intimacy better—for all people.


Meet your new pantry shortcut! Rip-and-pour "starters" pack all the sauces, aromatics, + seasonings needed for your favorite Asian dish. ⁣

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?