Your guide to new brands.


SOKO is an ethical jewelry brand & manufacturing platform on a mission to support economic empowerment & artisan entrepreneurship in Kenya.


Period products for every body. Ditch the disposables for reusable alternatives such as period undies, cloth pads, and menstrual cups.

Kester Black

Nailing sustainability? Kester Black craft cruelty free, 10-free, vegan nail polishes that are Australian designed and made.


Seep makes 100% plastic free cleaning tools which are gentle on the eye and on the planet. We are B Corp Pending and Climate Positive.


Single-use plastic is bonkers. Refillable cleaning products make sense.

Grafiti Home

Wall art for that big empty wall. Grafiti Home offers premium wall art uniquely-curated from gallery artists around the world.

A Good Company

A Good Company creates sustainable and elegant everyday products which does not compromise on design.

Plant People

Plant people is unlocking centuries of botanical intelligence with cutting edge technology, science and research.

Karst Stone Paper

Karst creates beautiful stationery products for the home & workplace, using sustainable, alternative materials.

Organic Basics

Organic Basics makes underwear, activewear and everyday apparel with a core focus on minimizing their environmental footprint.

Simply Straws

Simply Straws offers simple solutions to reduce single-use plastics through our reusable straws, utensils, and drinkware.


Prima is a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.

State Bags

Give, back, pack? STATE makes bags for work, travel, gym, and play.


Standing desks to keep you moving? Fully has the best standing desks, chairs, and ergonomic furniture.


Always synonymous with beauty and sustainability? Davines makes hair and skincare products.

Public - Supply

Writing essentials in support of public school arts? Public - Supply's mission is to support creative work in US public schools. 25% of net profits go to high-need classrooms focused on creativity.


Leading a movement for clean beauty? Beautycounter is a clean cosmetic company.


Wellness is our greatest luxury? BEAR is an Australian brand that makes natural skincare and vitamins.

The Dot

Experience time in a completely new way? The Dot is a motorized smartwatch that uses braille.


Transparency, ethical manufacturing and sustainability? Arnsdorf is a modern womenswear brand.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?