Your guide to new brands.


Female founded, sex-positive, sustainable sexual wellness products. HANX is here to help you own your body, your sexuality and make informed choices.


The fastest way to whiten your teeth. At-home teeth whitening tailored to your smile.

Front of the Pack

Dog supplements led by love, backed by science? Front of the Pack makes a pure powder format supplement with clinically-proven ingredients, guaranteed to make your pup thrive.


Away is a global lifestyle brand with a mission to transform travel.


Seasonless wardrobe staples? ADAY manufactures technical, seasonless, and sustainable clothes in order to create a new standard for clothing that aims for consumers to do more with less.

Karst Stone Paper

Karst creates beautiful stationery products for the home & workplace, using sustainable, alternative materials.

Yes Plz Coffee

A coffee bean subscription that isn't boring. A new release every time just pick your size and frequency - cancel anytime.

19/99 Beauty

Beauty essentials that are suitable for anyone aged 19 to 99? 19/99 is narrowing the generational beauty gap.


We make food and beverage essentials that empower you to live your best life, today.


HIKI makes full body, genderless, skin tone-inclusive sweat products to help you manage sweat all over (boobs, butts, backs, and beyond).


Brightland is a modern pantry essentials brand that celebrates traceable supply chain and elevated design. Brightland's hero products are olive oils and vinegars from California.


Photos printed and framed on recycled cardboard.


maude is a sexual wellness brand built on quality, simplicity, and inclusivity that is making intimacy better—for all people.

Ordinary Habit

Ordinary Habit makes puzzles and other objects that are designed to help you reset and reconnect.


Designer Lighting without the Designer Markup.


Good looking, clean cooking? Caraway makes non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.


AAKS is an accessories brand that creates handcrafted bags in modern styles through traditional methods of weaving from Africa.

Axel Arigato

Axel Arigato is a contemporary Swedish label founded in 2014 by Max Svardh and Albin Johansson.

Leaf Shave

We make shaving plastic-free easy and accessible through truly innovative razor designs.

Organic Basics

Organic Basics makes underwear, activewear and everyday apparel with a core focus on minimizing their environmental footprint.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?