Your guide to internet-born brands.


Real food for cats? Smalls is a direct-to-consumer cat food company that makes healthy, real food recipes carefully formulated for your cat.

Pet Plate

Fresh dog food delivered? Pet Plate delivers ready-to-eat personalized meals freshly cooked for your dog.

Nom Nom

Fresh food for dogs and cats, delivered? Nom Nom makes healthy food for cats and dogs formulated by vets.

Max Bone

Elevating the pet industry? Max Bone is a luxury pet brand, with products that are thoughtfully designed to fit all dog breeds and sizes while enhancing your pet's comfort and style.


Smart dog treats? Dandy makes personalized, vet-formulated vitamin treats made with natural ingredients for happier, healthier dogs.

Itch Pet

Flea treatments for dogs and cats? Itch Pet is a flea treatment subscription delivered through your letterbox.


Modern art for pet lovers? Animalist creates personalized posters of your four-legged companion.

Wild One

Pet accessories and essentials? Wild One has a full set of pet essentials that make walks and park visits easier and more joyful, for both pets and their people.


Fresh dog food delivered to your door? Ollie delivers healthy dog food customized just for your pup.


Wellness for city dogs? Maev delivers holistic nutrition solutions, like food and supplements, for urban dogs.


Perzonalized dog supplements? Goodboy is a direct-to-consumer pet supplement brand delivering daily supplements specifically tailored and targeted to fit every dog's unique health needs and goals.


Labels so clean they make humans drool? Jinx creates premium dog food for modern dogs.


Healthy and natural dog food? Japhy is a French direct-to-consumer personalized dog food brand.

Front of the Pack

Dog supplements led by love, backed by science? Front of the Pack makes a pure powder format supplement with clinically-proven ingredients, guaranteed to make your pup thrive.


New food for the modern dog? Sundays creates dog food that's uniquely air-dried to be healthier, tastier and easier.

Butternut Box

Freshly prepared dog food? Butternut Box delivers perfectly portioned meals for your dog.

The Farmer's Dog

A fresh approach to pet food? The Farmer's Dog, delivers fresh, pre-portioned, and ready-to-serve pet food straight to your door.

Fetching Fields

Healthy nurtured pups? Fetching Fields makes human grade, certified organic, plant-based products for your canine.


Puppy subscription box? Barkbox sends a monthly customized box of themed toys and treats for your pup.

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