Your guide to new brands.

Bubble Skincare

A fragrance-free skincare brand for Gen Z teens that encourages recycling.

Lincoln

Shampoos, oils, serums & treatments for men's everyday use.

Geologie

Men's skincare reinvented. Geologie makes premium, personalized skin care for men.

Feel

A US skincare brand that follows more rigorous EU regulations.

Soft

This is skincare for the modern man—or anyone who wants softer, smoother skin and a calming new ritual. Vegan + follows EU regulations.

Everist

Patent-pending haircare concentrates that are clean, waterless and zero-waste.

Mango People

Multifunctional makeup products colored with fruits, vegetables, flowers, and iron oxides. Non-toxic | Vegan | Cruelty Free

Stryx

Stryx is building cosmetics and skincare from the ground up for men.

Disco

Skincare for Men Who Care. Science backed, vegan skincare line for men formulated with an Ivy-league dermatologist.

Huron

Helping you look out for the guy in the mirror with A+ products built by industry veterans.

Touchland

Hand sanitizer that makes your skin happy. Touchland makes hydrating, fast-absorbing, non-sticky, lightly scented hand sanitizer mists.

Dede

A revitalizing hair purifying spray that kills germs & odors in hair.

MyHare

Intimate waxing products that are easy to use at home.

Afra

Elevated hair combs, beads and bands designed for afro and textured hair.

Temple

Honour yourself. Temple has created natural, powerful skincare products and daily supplements specifically for men of colour.

Atolla

The first serum as unique as your skin? Atolla makes custom serums based on your unique skin needs while providing monthly routine guidance.

uunn

The uunn lens turns your phone camera into a health tracker for your teeth. Clean Teeth, Sorted.

The Wally Shop

The Wally Shop delivers products waste-free in returnable packaging. #DoYouWithReusables

PAUME

Nourishing hand sanitizer that's better for your skin and the planet. Plant based emollients, an indulgent scent, and sustainable packaging.

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