Your guide to new brands.

Equal Parts

The non-stick, non-toxic, cleans-in-seconds cookware you’ll reach for every day, in five stunning shades.

Proclamation Goods

Proclamation Goods is a SF-based cookware startup that develops innovative kitchen essentials, empowering home chefs to cook more with less.


Abbio Cookware is all the cookware you’ll ever need. Premium materials and best-in-class clad construction will elevate your home kitchen.

Crane Cookware

Durable modernity with the comfort of tradition, Crane create cookware brings the performance, atmosphere and aroma to the kitchen.

Great Jones

High-performance Instagram-ready cookware? Great Jones is a cookware brand that's modernizing your kitchen essentials.


High-quality kitchenware and specialty market. Made and produced in Italy.


aer is a home and body care brand that creates sustainably formulated products that are better for you and ultimately better for our planet.


Plant-powered aromatic diffusers harnessing the holistic properties of botanical blends. Nicotine-free & completely non-addictive.


Direct-to-consumer wallpaper, designed by contemporary artists.

Luce London

No bad chemicals, just good vibes. All natural candles hand-poured in London using sustainable wax & the botanical magic of essential oils.


We make the best meditation cushions on planet Earth. Walden exists to provide thoughtfully designed products to help make your own space.


Earth-friendly butt stuff. Bippy is on a mission to preserve forests from the bottom up with tree-free toilet paper and wet wipes.

No.2 Toilet Paper

The perfect marriage of luxury, convenience, and sustainability. No.2 toilet paper is 100% bamboo, plastic and butt-crumble free.

Tadka Tarot

A deck of hand-illustrated cards that helps people learn to cook more instinctively, through the lens of Indian food.


Papier was created for stationery lovers, enabling customers to personalise notebooks & notecards designed by leading artists & brands.


The solution to boring gift wrap? Unwrp offers sustainable gifting options in striking colors and delicious prints.

Weezie Towels

Launched in October 2018, Weezie is a modern luxury brand offering high quality, customizable towels and robes.


Fable makes it effortless to set a beautiful table. Artisan crafted dinnerware designed for everyday use.


A furniture rental brand offering made-to-last designs, hailing from NYC.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?