Your guide to new brands.

Lupii

Plant-based protein for planet-based people? Lupii makes lupini bean-powered protein bites with minimal whole ingredients.

Over Easy

Mornings are tough, let breakfast be on us. Real food. No Junk. No stress. A better breakfast bar, for better mornings...and better days!

Golde

Golde makes superfood self-care for all, from latte blends to skincare.

Favour

CBD chewing gum? Favour is a functional chewing gum powered by higher-bioavailability CBD, created to make you feel good.

Amara

A food technology company that locks fresh nutrients into a convenient pouch. The baby food line is designed to mix with breastmilk.

Diaspora

Super fresh spices grown for flavor. From small organic family farms across India directly to you.

Seemore Meats & Veggies

Seemore Meats & Veggies is a veggie-forward meat company founded and led by women on a mission it easier and more fun for you to eat well.

Feastive

A new food delivery service that makes dinner parties a realistic option for busy New Yorkers.

Pot Gang

A grow-your-own fruit, veg and herb subscription, with monthly deliveries of seasonal seeds, pots, compost and loads of support.

NUGGS

NUGGS utilize an advanced technology that enables a hyper-realistic simulation of the texture & flavor of an animal-based nugget.

CaviAIR

CaviAir is bringing transparency and cool factor to fish eggs, and delivers caviar direct-to-consumer.

Brightland

Brightland is a modern pantry essentials brand that celebrates traceable supply chain and elevated design. Brightland's hero products are olive oils and vinegars from California.

Omsom

Meet your new pantry shortcut! Rip-and-pour "starters" pack all the sauces, aromatics, + seasonings needed for your favorite Asian dish. ⁣

Swoon

Swoon is on a mission to take sugar out of society. This starts with replacing your favorite sugary drinks without sacrificing sweetness.

Herb & Olive

Elevate your cooking? Herb & Olive makes organic extra virgin olive oil products. Some contain whole plant CBD to elevate your mind too.

The Wally Shop

Wally Shop delivers products waste-free in returnable packaging.

Wildgrain

Introducing the first-ever, bake-from-frozen subscription box for clean carbs: sourdough breads, fresh pastas, and artisanal pastries.

Fly by Jing

Uncensored Chinese flavors. Fly by Jing creates deeply flavorful Sichuan spices and sauces to power your food at-home.

Lucy

Lucy is a nicotine chewing gum, a tobacco alternative that tastes and feels amazing.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?
👋Feedback