Your guide to new brands.

Apex

Bye-bye boring. Hello wheel good fun. The Apex bike is the ultimate in-home workout.

Blue Elvin

Pioneering impact technology engineered for women. Three products to protect collarbones and shins during barbell training.

Vélosophy

Uniting an extra ordinary city bicycle with a global social mission. The only bike with a One for One promise. Made with recycled aluminum.

Hylo

Made with all-natural materials, including corn fibre and algae, Hylos are sustainable running shoes for the Planet.

SOUL CAP

Hair towels and swim caps designed for people with thick, curly and voluminous hair.

hejhej

Closed-loop yoga mats. Made from recycled materials, hejhej-mats can be returned and recycled at the end of their lifetime.

FightCamp

Smart boxing? FightCamp makes connected, at-home boxing equipment providing smart gloves, a standing bag and video-based instructions.

Tangram

Hologram fitness? Tangram's smart jump ropes beam your fitness data into the air.

Peloton

Reinventing fitness with at-home classes? Peloton sells at-home fitness machines and livestreams fitness classes to a connected screen.

Mirror

World’s first nearly invisible, interactive home gym? Mirror is a workout mirror that streams fitness classes.

Tonal

Workout from home? Tonal is an intelligent home gym and personal trainer.

P.volve

Innovative at-home workout equipment? A fitness studio and equipment brand, P.volve's full-body workout program goes wherever you go.

Ergatta

The gaming-enabled connected rower? Ergatta makes design-forward rowing machines with built-in screens for gamified workouts.

Tempo

The game-changing home gym that tracks your motion and improves your form? Tempo offers at-home weight training with 3D sensors.

Therabody

Leading the tech wellness space? Therabody makes massage devices and lotions that aid muscle recovery after exercise.

Jaxjox

Smart kettlebells? JaxJox's family of connected fitness products, including kettlebells and foam rollers, are thoughtfully designed to use minimal space.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?
👋Feedback