Your guide to new brands.


One fit for any gender. Made from plant-based textiles and comes in recycled paper packaging.


Seasonless wardrobe staples? ADAY manufactures technical, seasonless, and sustainable clothes in order to create a new standard for clothing that aims for consumers to do more with less.

Axel Arigato

Axel Arigato is a contemporary Swedish label founded in 2014 by Max Svardh and Albin Johansson.

Organic Basics

Organic Basics makes underwear, activewear and everyday apparel with a core focus on minimizing their environmental footprint.


AAKS is an accessories brand that creates handcrafted bags in modern styles through traditional methods of weaving from Africa.


Sustainable style made to keep up with life on the go. Rothy's transforms recycled plastics into timeless shoes and accessories.


The most thoughtfully designed everyday sneakers? Atoms makes comfortable, sustainable sneakers.


Pepper is an unapologetic bra brand for small-chested women. We're rallying women to celebrate their bodies exactly as they are.


An apparel brand where every item is made from comfy terry towelling.


Scrunchies clean now? The world's 1st machine-washable multi-purpose microfiber scrunchie looks like suede and feels like heaven.


SIDIA is a creative lifestyle brand informed by words, wisdom and the way that stories travel through generations.


Modern heirlooms, made to last a lifetime. Kinn designs solid gold jewelry to embody your many moments lived — then, now, always.

ISM Bags

Carry everything you need in a leather laptop bag that complements any look and occasion.

Lela Lingerie

GOTS certified organic cotton underwear that's comfy (and cute) enough for everyday wear.


Made with all-natural materials, including algae, Hylo says its running shoes are the world's most sustainable.


Sunglasses proven to elevate your mood. With new Halochrome Lenses invented by pioneering scientists at Zeiss to alter your state of mind.

Tattly Temporary Tattoos

Fake tattoos by real artists. You can choose from hundreds of designs or get your custom designs printed. Everything is temporary.


Helping women build a more ethical + sustainable wardrobe through 5-item capsule collections that create 30 different outfits.


Interplanetary Adventure Operation? Baboon to the Moon creates indestructible bags and accessories for fun & adventure.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?