Your guide to internet-born brands.

Swedish Stockings

Eco-friendly tights out of recycled yarn? After learning that traditional pantyhose are petroleum products planned, Swedish Stockings was founded with the mission to change and influence the entire hosiery industry.


An at-home piercing service? Rowan offers a concierge piercing service, and provides earrings for teenage girls as a monthly earring subscription or a single products.


Underwear, but better? Underwear brand Nudea helps you find the perfect fit.

Happy Socks

Funky colorful socks for everybody? Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear.

Olivers Apparel

Premium athletic staples reimagined for the 21st century? Olivers designs and manufactures west-coast inspire, athletic apparel for men using premium fabrics, expert craftsmanship, and thoughtful design.


Style simplified? Thread is a service that recommends clothes in your style, size and budget, in order to make style simpler.

Sleepy Jones

Not-quite-ready-to-wear clothing? Sleepy Jones makes comfortable sleepwear, loungewear, and underwear for men and women inspired by the lifestyles of artists.

Fenton and Co.

Design your dream ring? Fentons & Co. is a London-based jewellery company that offers over 3000 customisable rings.


Shoes and clothing inspired by travel? Soludos is a footwear company inspired by the traditional Spanish shoe.


A fresh piercing or new ear bling? Studs offers curated earring shopping online and piercings at Studs Studios.


Essential products for birth recovery, postpartum, and breastfeeding? Bodily is committed to providing research-backed information and products to new parents and their supporters.

Mad Happy

A lifestyle brand focused on the brighter side of life? Madhappy is an optimistic lifestyle label that is on a mission to create high-quality products and an authentic experience to raise awareness and provide resources around mental health.

Color & Co

Personalized at-home haircolor by L'Oréal? Color&Co connects you with a stylist who puts together a personalized hair color kit for you.


The happiest brand on earth? Dauphinette is a fashion brand that makes handbags, accessories, and ready-to-wear.


A coat built for city winters? January makes warm, fitted and functional jackets that are waterproof, windproof, and machine washable.

J. Hilburn

Menswear with expert-level service from professional stylists? J.Hilburn is a luxury menswear company that delivers custom-made apparel, using the finest materials in the world.

Rens Original

The world's first coffee sneaker? RENS sneakers are made from used coffee grounds and recycled plastic.


Modern performance apparel for your next adventure? Holden Outerwear is a clothing manufacturer and brand that sells performance outerwear.

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