Your guide to new brands.


Boie makes personal care products that are longer-lasting and recyclable.


A sustainable hygiene company that has developed the world's first certified flushable and biodegradable sanitary pads.


Natural custom day-cream bottled fresh to order. We are leaving one-size fits all in the past.


Flamingo makes body care for the parts of our routines that don’t get a lot of primetime attention, from hair removal to body moisture.

Dieux Skin

Price transparent, Claims tested and clinically vetted formulas so you don't have to take a leap of faith with beauty.

3rd Ritual

3rd Ritual is a mindful collective that creates botanical blends, meditation objects, and esoteric content.


A new category of skincare for skin conditions, incl. eczema, acne & rosacea. Gladskin products target bad bacteria while sparing the good.


Skincare for Men Who Care. Science backed, vegan skincare line for men formulated with an Ivy-league dermatologist.


Dally celebrates a slower-paced lifestyle. We craft our goods with attention to detail & a spirit that has a “loose understanding” of time.


Amalthea is the first in-store refillable cosmetics brand. We offer simple, safe & organic cosmetics by skin type. Safe for you & the Nature

Bare Hands

A manicure kit for shiny, nourished and natural nails.


Period products for every body. Ditch the disposables for reusable alternatives such as period undies, cloth pads, and menstrual cups.

Athena Club

High-quality essentials that actually work? Athena Club is a one-stop shop for all your clean, sustainable & cruelty-free self-care needs.


Movement-friendly capsules that you can sustainably carry and store your personal care and wellness products in. Just fill and go.


Apostrophe empowers people to feel confident in their skin with access to dermatologists and custom prescriptions online and shipped to you.


Where Beauty Never Feels Routine. Clean, Cruelty-Free, Vegan, Sustainable skincare, for all. A balance of what you know and what's next.


Handcrafted grooming products for men created with natural ingredients from the Mediterranean.


The authority in modern self-care. Book a service at our NYC Flagship or bring the chill home with our growing family of products.


Deliciously refreshing and packed with clean ingredients, clinical benefits and mouth-healthy vitamins. We call it science + wellness toothpaste.


Skin care, body care and period care that go with your flow. Self care is the new going out.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?