Your guide to new brands.


A gentle skincare line for kids, with packaging designed by branding expert Lotta Nieminen.


The world's most optimistic acne treatment? Starface is a skincare brand that makes star-shaped pimple patches.


LastObject is a Danish eco-brand on a mission to replace every day single-use items with reusable, durable products that will a lifetime.

Bread Beauty Supply

BREAD makes hair-care basics for not-so-basic hair. We want you to spend less time on wash-day and more time on anything else.


Essential Skincare for Daily Health.


Clean hair care line that puts your scalp first. Act+Acre uses a patented Cold Process Method to develop hair products using 90% less energy.

Odele Beauty

Clean, salon-grade haircare for you + your people. Made by hair type vs. by age, gender, or any other measure.

Lazy Cloud

Convenient self-care products that are made to be used while travelling.


Fun, effective, approachable skincare? HETIME is all about promoting self care positivity for men.


Generation Z skincare? Plenaire is a UK-based ethical skincare brand with a mission to create a range of inclusive, aspirational products for young consumers.

Tattly Temporary Tattoos

Fake tattoos by real artists. You can choose from hundreds of designs or get your custom designs printed. Everything is temporary.


Rethinking the men’s grooming market with its “SackSafe” pubic hair trimmers.


Ceylon makes scientifically-backed skin-care products for men with pigmented skin.


Soap in a can? KANKAN London is a plastic-free personal care brand known for their soap refills sold in a can.

Salt & Stone

SALT & STONE is a unisex skin and body care brand from Los Angeles.


Supernal is a skincare line made with potent, plant-based ingredients.


A luxe and modern nail studio that elevates every aspect of the manicure experience with bespoke lacquers centered around color theory.


All-Gender personal care inspired by Eastern living and Ayurveda.

Kin Fertility

Fertility and reproductive health essentials for the modern woman.


All-natural multipurpose body care designed to simplify your routine.

Navigate newness. Go beyond the packaging.
What’s new? What’s good? What’s interesting?