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PRIMA creates premium stress-relief products focused on wellness and backed by science.

Bumco makes a range of diaper-changing products.

Tower 28 sells beauty products made for sensitive skin.

Hanni offers exfoliating, shaving, and hydrating products and accessories including razors, shaving sets, shower holders, and more.

Unplain makes intentional skincare products with simple ingredients.

Pretty NamNam makes a variety of savory, vegan, and crispy chili toppings from Germany.

A Dozen Cousins crafted different flavored seasoned meals cooked with avocado oil.

The Feel Studio Inc. creates genuine jeans that fit.

Not Beer makes zero carb, zero alcohol, zero taste..."beer".

Pistakio makes pistachio spreads.

Frida makes a collection of parenting tools and accessories.

Ribbon offers dishware designed to last.

Donutful makes a variety of donuts with simple ingredients and 25% less sugar.

Stori sells storage products designed to keep flowers and edibles safe and fresh.

Blobs makes a vegan, low-sugar chewy candy.

Edie Parker designs a variety of handbags, home decor, and more.

Hismile makes an at-home teeth whitening treatment without peroxide.

Taika creates coffee and matcha made from adaptogens, designed to make you more productive.

Pac Pac Snacks makes a range of plant-based, chewy snacks using konjac flour.

Glossier makes minimalistic beauty and skincare products for that "no makeup makeup" look.